Reputation Management
Track Your Online Reputation
Search for your keyword phrase you wish to track
Allows exporting results as RSS (updated daily) or OPML for importing to your feedreader of choice (like Google Reader).
Sources: Google News* Google Blog* Yahoo News Live Search Twitter Flickr YouTube Technorati Del.icio.us Digg eBay BlogPulse BlogDigger BlogLines IceRocket GoArticles
*not used if a Google Alert (News, Web, Blogs, Video and Groups) feed is added